Wednesday, June 29, 2011

ISTE Convention in Philadelphia



The show has been a tremendous success. Our booth stays busy with activity throughout the day and there seems to be no end to the flow of people interested in learning more about the products we attest will exact change in the classroom. Our booth is both appealing and welcoming. Regardless of the fact that our location and orientation are less than ideal, we have been drawing large crowds and captivating their attentions with Letters alive. 


One would be hard pressed to find another exhibitor that has been able to gather and keep show attendees as effectively as we have. Our exhibit is 10 x 20. Not nearly enough room for large desks with comfortable seating--like some of the booths we compete with. We don't have promotional "events" or professional acts with choreographed dancers, singing and dancing to our company theme song. Yet, somehow, people are willing to forgo those comforts and entertainment and huddle together (10-15 minutes at a time!) to watch one person demonstrate what we DO have.


We have a product that has the potential to change everything. Educators see that. They are not only excited to discover what we have created, but, they want to participate in it's development. We receive suggestions like "You guys should work on Math and counting next" and "social sciences would really benefit from this type for interactivity." I even had a teacher tell me that she had a dream about Letters alive--that it was in book form and the characters leapt from the pages. 


Our passion for education and the reformation of classrooms through the proper implementation of technology is evident in everything we have done here. Between our success in demonstrating our product lines and the strengthening of our strategic relationships with our partners also attending ISTE, I am very proud to report that we are indeed "Taking the Hill."



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