The LCT Family - Karen Braxton

Bubbly and enthusiastic…those two words come to mind when you first meet Karen Braxton.

As the Manager of Logical Choice’s Educational Group, Karen Braxton brings a lot to the table. Her previous jobs with an interior door company and as a member of an Ebay and Overstock.com auction management company enabled her to become an expert at implementing Salesforce databases. Now, her abilities have been given full bloom in a ground floor opportunity provided to her when Logical Choice decided to create a team that prospects and assists outside sales in scheduling demos and building business.

“One door closed and another one opened for me at Logical Choice,” Karen said. “And I was able to use the skills I had in developing Salesforce databases.”

Karen has a wealth of knowledge in providing direction on how to best utilize Salesforce and she customizes it to benefit the team. Because of the expansion of Logical Choice’s Promethean partnership footprint to encompass the nation, Karen sees even more potential for future growth.

“Each of my team members has several reps to assist. Last year we had an incredible success rate by booking almost 800 demos. The more the team grows and our company grows, the clearer it will become to see the impact we create on sales”, Karen said. “Our business has such a long sales cycle, so seeing that impact is very rewarding”, she said.

What drew such a dynamic and obviously talented person to Logical Choice? “I loved that it was woman owned. I am a strong believer in the empowerment of women”.  Having gone to a women’s college in her home state of Virginia, Karen feels that the enthusiasm she observed during her interview process by those who conducted the interviews and their obvious love and passion for the company, made an impact on her decision to join the team. She, in turn, demonstrates that same passion for her job and it has rubbed off on the equally talented team she has assembled. Karen’s department has a zero turnover rate and she is proud of their retention rate. “We truly have a family-like camaraderie and we work hard and play hard, but we do eat a lot”, she joked. “Every picture of our group shows us eating something.”

That family theme runs deep with Karen who was originally born in New York and is of Dominican descent. Karen is engaged to be married and she has two children, a 13 year old daughter, Madeline and a 19 year old son, Zachary. She also has a rare combination of dogs who are a huge part of her family: Jake, a Peekapoo; Chi-Chi, a Chorkie (Chihuahua/Yorkie mix); and Chia, a Chorkie-Morkie (Chihuahua/Yorkie and Maltese/Yorkie mix).

Karen is a warm, nurturing person with a strong personal faith. The family atmosphere here at LCT drew her in and made her feel welcome.

When she’s not cooking, running or enjoying a day of beauty or shopping, she is busy caring for her family, her Educational Group team and Logical Choice.

We are so glad that Logical Choice Technologies’ door was open for such an amazing addition to our family.


-Lisa K.